New Vehicle Lead
Just nowNameJ. Cormier
Phone(780) 555-••42
Emailj.cormier@•••.ca
Postal CodeT8A 4••
Trade-In2017 Ford Escape — 142,000 km
Desired Payment$425 / bi-weekly
SourceGoogle Search — Non-Brand
Routed to CRM · 8sCost: $38
Stop Paying Premium Prices for Automotive Leads.
Generate qualified dealership leads for an average of $40 or less — with the contact and buying information your sales team actually needs.*
- Name
- Phone
- Postal Code
- Trade-In Info
- Desired Payment
No Hype. Just Hustle.
Example lead record — details anonymized
6,000+
Quality leads
$25
Reported CPA
$450K
CAD revenue from online leads
+23%
Lead quality
Edmonton Dodge Dealership — One Year Partnership
Trusted by dealerships for
GMFordBuickChevroletBMW
Your dealership doesn't need more generic leads... It needs real, interested and qualified shoppers.
Buying third-party leads
- You buy the same lead three other dealers just bought.
- Name and number only — no trade, no payment, no context.
- Zero control over the ad, the offer or the audience.
- Cost per lead climbs every renewal, quality doesn't.
- No first-party data. Nothing compounds for your store.
- Attribution ends at the vendor's dashboard.
The Pointblank system
- Leads generated for your rooftop only, in your market.
- Name, phone, email, postal code, trade-in and desired payment.
- You own the campaigns, the creative and the audience data.
- Average $40 or less per qualified lead, tracked weekly.
- First-party audiences that make every next month cheaper.
- Full-funnel attribution from click to CRM to delivered unit.
Cost Per Lead Calculator
What is your current cost per lead actually costing you?
Move the sliders to your real numbers. We compare them against a $40 average CPL.
200 $
100
8%
Current monthly spend
$20,000
At $40 CPL
$4,000
- Monthly difference
- $16,000
- Annual difference
- $192,000
- Same budget at $40 CPL
- +400 leads/mo
- Units at 8% close rate
- 8/mo
Illustrative estimate only. Figures are based on the inputs you enter and a $40 average CPL target. Actual cost per lead varies by market, brand, inventory, budget and season.
What lands in your CRM
Not just a name and number.
Name
A real person attached to the enquiry, not an anonymous form ping.
Phone
Validated mobile number so your BDC can call while intent is hot.
Deliverable address for follow-up sequences and offer matching.
Postal Code
Confirms the shopper sits inside your PMA before you spend a minute.
Trade-In Information
Year, model and mileage so you can appraise before the appointment.
Desired Payment
The budget number that tells your desk what to structure.
The system
We don't buy leads. We build the machine that generates them.
- 01
Capture Intent
Search, YouTube and Meta campaigns built around the queries and behaviours of shoppers already in the market for your brands.
- 02
Create Demand
Offer-led creative and video that pulls shoppers into the funnel before they start comparing dealers on price alone.
- 03
Convert
Dealer-specific landing experiences and forms that ask for trade and payment up front, then push straight into your CRM.
- 04
Optimize for Quality
Weekly review of sold outcomes, not just form fills. Budget moves toward the campaigns producing appointments and units.
Case Study — Independent Dodge Ram Jeep Dealer
What happened when Pointblank took over digital acquisition for a leading independent Dodge Ram Jeep dealer in Alberta?
6,000+
Quality leads
$450K
CAD revenue from online leads
$25
Reported CPA
+23%
Lead quality
While maintaining spend
Reported by the dealership
The year-one outcome the dealer reported back to us: lower cost per lead, higher quality, and revenue directly tied to online-generated appointments.
- Intent-based search campaigns built around in-market model, trim and finance queries.
- Prospecting search to pull demand from shoppers not yet searching the dealership by name.
- Display retargeting to keep VDP and form abandoners in the funnel at low cost.
- YouTube top-of-funnel and retargeting to build demand ahead of the search click.
$20
Display retargeting CPA
$19
YouTube retargeting CPA
$34
YouTube TOF CPA
Edmonton Dodge Dealership — One Year Partnership · Results reported by the dealership
Published result — Sparta Finance
Repeated results. Not a one-off.
14,000+
Leads
$10
Average CPA
$206K
Ad spend
Meta only
Pointblank's published Sparta Finance result — Meta only
Our commitment
The $40 Lead Guarantee.*
If your first month with Pointblank doesn't produce qualified dealership leads for an average of $40 or less, you get your money back. A qualified lead includes a valid name, phone number, email, postal code, trade-in information and desired payment — the details your sales team needs to work the deal, not just a name on a list.
* Money-back guarantee applies to the first 30 days of a qualifying Pointblank lead generation engagement. Average cost per lead is measured across all qualifying campaigns and must exceed $40 CAD for the guarantee to apply. Minimum monthly ad spend and other eligibility requirements apply. Full terms to be confirmed and published here.
Get pricing for your store
Tell us what you're working with.
We'll reply with a budget estimate and a plan for your rooftop.
Your next 100 leads shouldn't cost $20,000.
Let's find out what they should cost in your market.
Or call 1-800-555-0142